World-renowned mountaineer and trail runner Kilian Jornet has partnered with
family-owned footwear company Camper to launch NNormal: a new outdoor
sportswear brand, designed and tested between the coasts of Mallorca and the
fjords of Norway. The brand’s first products will be launched this Fall.
“Sharing the same values was a strong motivation to start this project. We agreed
that we need a new way of thinking and acting in relation to our environment
and outdoor activities,” explains Kilian Jornet. “We want to be very honest on how
we produce the equipment and on the role the company wants to play for the
society and the environment. This means transparency and working to avoid
overconsumption by building products that are durable. To have a minor impact
on the environment, we need to work with various materials and explore different
designs. It’s a long and difficult path but that’s what motivates me and the team
to start this project.”
NNormal’s products reflect the partnership’s shared philosophy: authenticity and
utility that inspire people to enjoy and respect nature. A mission which is expressed
through timeless gear that’s functional, performance-oriented, and built to last.
All the outdoor equipment was designed in Mallorca and tested in Norway as hinted
in the name of the brand (Nor-way + Mal-lorca).
“Building a new brand is always a very exciting adventure, although we are aware of
the challenges involved” says Miguel Fluxa, CEO of Camper and member of the
founding family’s fourth generation. “We are complementary partners of NNormal.
Having the opportunity to conceive it with someone like Kilian is really unique:
to combine performance with personal responsibility strongly resonates with our
DNA. He brings his strong product development expertise and unique vision of the
outdoor world, while Camper brings innovation, shoemaking and design know-how.”
The NNormal assortment will be launched in FW22 in Europe & North America
via nnormal.com and specialist outdoor and running stores. The first drop will be
limited, focusing on footwear, apparel and accessories for trail running and hiking.
Kilian Jornet—the first ambassador of the NNormal team which will be revealed
in the coming weeks—will wear them during this year’s race season.
Welcome to NNormal. Your Path, No Trace.
Kilian Jornet and Camper blaze
new trail with NNormal.
Kilian Jornet
Kilian Jornet is considered one of the best mountain athletes in the world.
For the last 15 years, he has dominated the ski mountaineering and trail running
scene, winning all major championships and races across the globe.
Growing up in a hut in the Spanish Pyrenees, the mountains have always
been his playground whether running, climbing or skiing. As a pluridisciplinar
athlete, he also holds speed records in mountains around the world, including
a double ascent to Mount Everest.
Nowadays, Kilian lives in Norway where he continues to explore his limits in
mountain sports and inspiring a large community with movies, books and digital
content. Kilian has also became a climate advocate working to raise awareness
about environmental protection.
Camper
Camper is the living story of a family business and a family of people who have
been working together since 1877, when Antonio Fluxa, a shoe craftsman,
brought together a group of craftsmen in Inca, Mallorca, and introduced the first
shoemaking machines. Founded in 1975 by Lorenzo Fluxa, Antonio’s grandson,
Camper built an original brand with quality, comfort, irony and innovation
through a contemporary design.
Meaning “peasant” in Mallorquin, a local dialect, Camper embraces the austerity,
simplicity and discretion of the Mediterranean. A respect for art and craftsmanship
anchors the brand’s promise to create timeless, high-quality products with a
consideration of the social and environmental impact of each.
Today operating in more than 50 countries, CEO Miguel Fluxa, 4th generation
of the family-owned company, leads a diverse creative team embracing change and
exploring every aspect of design, developing useful and unexpected solutions to
create a better quality product.
